The Londoner's Secret


As a relatively new Londoner myself, I've had to put on my thinking cap and come up with some original ways to feel fresh in the big smoke. Something I’ve noticed from living in London is the sensory overload of smells that I’m hit with almost every single day (some smells being much less than pleasant…). Certainly, in early summer, places like Regent’s Park are in full bloom and the air is filled with a heavenly cocktail of honeysuckle and lavender (mmmm deluxe) but in this climate, you'll need about two T-shirt changes to feel clean by the time you get there.

The moment you leave a Royal park you are hit with an array of unsavory city smells; fast-food chains, pollution and cigarette smoke. With warmer weather approaching, the tubes become over-crowded, sweaty boxes of strangers’ perspiration – which is utterly gross! It's like being in an unsolicited mosh pit at a festival, only no music and no booze *sigh*.

Anyway, I was curious to discover what other Londoners do to feel fresh among the general chaos of the city and if they had any odor-preventing advice to offer. I interviewed 4 people on the streets and asked them to give me their story on how they smell good in a sticky summer London.


Age: 20

Occupation: Student

What do you do to stay fresh every day?

I use a scrub to try and get the dirt off everyday from the pollution and all that. I always have a perfume sample in my bag so I can always reapply. Sometimes I carry some blotting sheets for my face and I carry hand sanitizer at all times.

What’s your favourite smell?

Lilac! 100% Lilac!

Top tip for staying fresh in the city?

Stay hydrated! Lots of electrolytes are really good.

"Stay hydrated!"


Age: 24

Occupation: Degree Apprentice

What do you do to stay fresh every day?

So, I use antiperspirant and I spray that every morning. Depending on the weather and the climate I will choose what I use accordingly.

What’s your favourite smell?

Considering it’s the summer now, bio-tones. Flowery smells with a hint of woods!

Top tip for staying fresh in the city?

Reapply, reapply, reapply your deo stick.

"Reapply deo whenever you can"


Age: 22

Occupation: Student

What do you do to stay fresh every day?

I don’t usually put a lot of perfume on, maybe some light Eau de Toilette. I put that on my clothes, but not really on my skin though because I don’t want my skin to have a tint.

What’s your favourite smell?

I love Muguet! That’s my favourite smell.

Top tip for staying fresh in the city?

I exercise everyday to clean my body and then I take a shower; it makes me feel really refreshed and really relaxed.

I buy also comfortable clothes in cotton that avoids me to perspirate, much better than synthetics!

"Exercise every day to eliminate toxins trapped in your skin"

As a young Londoner myself, I have developed my own ways to combat unpleasant smells in this urban jungle. For instance, I always always always wear perfume and carry it with me throughout the day. I have so many favourite smells, particularly sweet ones like vanilla, but my number one is rose as it reminds me of the countryside and I love the romantic connotations of it. My top tip for staying fresh in the city is covering clothes, hair and anything else that nasty smells tend to stick to with a breeze of perfume!

I also try to avoid wearing clothes more than once after a wash, especially tops and shirts. If I am passing a busy road I will tie my hair back to minimize grotty particles sticking to it. Oh, and take every opportunity to wash your hands with gentle soap -it goes a long way!

Regardless, it seems a lot can be learnt and shared from the people around us. Almost every individual has a little secret or trick that we could benefit from each other. Maison 21G cannot wait to experiment with some of these tips to share with our Scented community; 


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