A drink that has become an empire, one whose revenue stands at $35.1 billion, making it the 84th largest economy in the world, just ahead of Costa Rica. A product which has even expanded into a flavour, with 1.7 billion servings of Coca-Cola products consumed every day. Undoubtedly, you are familiar with this bottle and are surely amongst the 94% of the world's population that easily recognise this red and white logo.
With such impressive recognition and standing, simply by saying the words Coca-Cola, it acts as an ideophone, as you imagine the bursting of the fizzy bubbles, as the cooled, crisp and slightly astringent caramelised sugary drink follows the path of your throat.
As mentioned before, Coca-Cola isn’t simply a drink that is consumed and adored by many. It is in fact a flavour, and to our delight, it has eventually been transferred into a scent, allowing us to not only enjoy the voluptuous tastes, yet to also indulge in this gourmand scent.
The journey of this sweetened, soft, carbonated drink began in 1886 by John Pemberton, an American pharmacist, at his Chemical Company. With the initial recipe including cocaine, coming from the coca leaf, as well as caffeine-rich extracts, which were found in the kola nut; Pemberton believed that this beverage would be a patent medicine and would specifically aid him in gradually detoxifying from a morphine addiction he contracted during the Civil War.
Around approximately 1903, although still present within the Coca-Cola formula, the coca leaves had been decocainised, whilst the Kola nut was replaced by pure caffeine for cost efficiency. Despite not fully participating in the taste of Coke that we know today, these two key ingredients inspired Dr. Pemberton's partner and bookkeeper, Frank Robinson, in developing its name.
However, it was not until businessman Asa Griggs Candler secured complete ownership in 1891, that Coca-Cola began its dominance of the soft-drink market. Under the leadership of Candler, who used the most impressive marketing tactics, the sales rose from approximately 9,000 gallons of syrup in 1890, to 370,877 gallons in 1900! Moreover, capitalised at $100,000 in 1892 upon incorporation, the establishment was then sold for $25 million in 1919 to a group of investors led by Atlanta businessman Ernest Woodruff. It was then his son, Robert Winship Woodruff, who piloted the company as president and chairman for more than three decades.
Meandering through challenging time periods, such as WWII, to new product launches such as Sprite and Diet Coke, as well expanding their sales, even into countries such as the People’s Republic of China (1978), where they were the first to sell cold packaged beverages; Coca- Cola had even faced allegations of illegal soil and water pollutions. Nevertheless, the company battled through, and has retained its title as a cultural institution of American tastes, expanding to be a favourite drink of each and every generation, globally too.
When tasting the drink, your nose simultaneously becomes intoxicated with its scent. Sugar, caffeine, some traces of ozonic notes from the carbonated water, are all present upon first sniff; yet, in reality, the popular soft drink is made up of many more ‘perfume notes’… on top of the notes listed before, accords of phosphoric acid, as well as natural flavours, including lime, orange, coriander, neroli, cinnamon, nutmeg and vanilla, all compose the flavouring scent.
At Maison 21G, we follow the basic recipe in creating the scent of Coca-Cola, which is mainly composed of lime, cinnamon, and vanilla, as well as synthetic sweet notes, called Veltol or sometimes Vanillin, and finally slight touches of orange, lemon and nutmeg. With bitter and sweet facets, the smell of Coke blends well with oriental and classic hesperidic-spicy-sweet compositions, as well as woody cologne perfumes. Being on the same frequency, the woody cologne structures welcome and support the scent of Coke without modifying its identity and essence, as the citrus aspects enhance the refreshing Coca-Cola accord.
Escada Magnetism for Men by Escada, Delicious Candy Apples Ripe by DKNY, and Bad Boys Are No Good But Good Boys Are No Fun by Kilian, are just a few examples in which the accords of Coke are key to the concept and integrated at the core of the fragrance. Luckily, Maison 21G has created COSMIC COKE, so that you too can add it into your bespoke perfumes! With even the slightest touch, the Coke will bring an identity that no other ingredient can produce…Something new, fun, and universally irresistible!
If you seek a fragrance for the evening; something addictive, that will leave a palatable trail, then the rich and spicy blend of COSMIC COKE and VANILLA VENUS will be perfect for you. Bold, sparkling, with gourmand, smoky accords, as well as animalistic, woody facets. Your partner will be intoxicated and tantalised with these sensory pleasures…
For a charming, and elegant fragrance, something that also encourages a vibrant young and chic twist, it must be the elixir of COSMIC COKE with VETIVER VIRTUOSO. The contrasting scents of light, sweet freshness and textured smoky woods, along with touches of captivating citrus and spices, tie in to create a desired easy-wear fragrance!
Finally, we recommend the duo of COSMIC COKE and MIMOSA MANTRA, for those seeking a light and fresh perfume for the summer. Vibrant, floral, sweet, and light. A few sprays of this fragrance, and you are ready for your day ahead.