ACQUA DI GIOIA: AN ICON, RE-IMAGINED

Now, everyone can enjoy the wonders of their Acqua. Giorgio Armani presents his perfume named with a feminine twist, as a new version of his best-selling men’s scent, Acqua di Gio. In Italian, gioia means both “joy” and “jewel”. Several summer holidays spent on the islands of Pantelleria and Antigua, where Armani has his villas, and they became the key inspiration for his “Joy Acqua”. The new fragrance was created with the idea of an escape into heavenly tropical nature where we restore the necessary energy for the balance of body and soul. The warm rain and the cool sea spray blend into each other to give birth to an essence that symbolizes the true soul of lush, fertile nature. Acqua Di Gioia explores the theme of the osmosis between women and nature. 

The whole perfume design concept including its green-lagoon hue suggests the idea of lush watery greenery in a very soft way. Acqua di Gioia opens with a lively, crisp, somewhat exotic note, redolent of a blend of passion fruit and citrus. The heart is slightly aquatic yet with a feel that’s fresher than frankly sea breeze. At the same time, this very feminine and joyful fragrance embraces woody, slightly sweet facets. Composition of the perfume is compared with a woman who is ''strong, dignified and free spirit but in perfect harmony with nature''.

The thick glass “raindrop” or “beach pebble” bottle reveals an aqua-green juice. It’s a clean, spare bottle with a ‘pure, organic design.’ The round cap is in a darker shade of green.

Time for the big reveal. Do you want to make an Acqua di Gioia style blend of your own? Well, you already know you've come to the right place with Maison 21G to do just that, and now let us reveal what we have in store for you...

To harness a long-lasting, strong, and powerful Acqua di Gioia you can mix OCEAN ODYSSEY with any of our woody notes, such as VETIVER VIRTUOSO! You'll lock in all that power all day long. But, if you'd rather opt for a blast of nothing but freshness inside and out, then mix OCEAN ODYSSEY with BERGAMOT BLAST. Like it says in the name, blasts of freshness like the ocean breeze will come flying off your skin. Then, should you need to use an Acqua di Gioia for some late-night shenanigans and spark up some love, mix OCEAN ODYSSEY with IMMORTAL INCENSE


We've launched our official Maison 21G website! You're just a click away from being in control of your essence in every sense of the term. Prepare yourself! This, and more, all from Maison 21G!

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